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Castrol to become a main sponsor of UEFA Euro 2008
Castrol aren't massive when it comes to brand marketing but their
press release states that the Euro 2008 audience "overlaps strongly
with the brand's own 45 million engine oil customers" and continued:
"Castrol welcome the opportunity provided
by the sponsorship agreement to highlight their product strengths and
fierce brand competitiveness, within the exciting atmosphere of sporting
passion. The partnership with UEFA EURO 2008 provides an ideal showcase
to project the brands' commitment to the values of passion, technical
progress, performance and teamwork that it shares with football."
Lars-Christer Olsson, UEFA CEO, said:
'We welcome Castrol as a new sponsor to our global
family supporting the UEFA European Football Championship. The addition
of Castrol proves what a strong property the UEFA EURO has become in the
global sports market. It is the second biggest sporting event globally
in terms of TV viewers and continues to attract massive participation
and involvement from fans and non-fans alike, drawn to the drama and excitement
that comes with top national team football.'
Castrol weren't on my list of probable sponsors. You would have thought
a big telecoms company such as Vodafone, T-Mobile or a global retailer
would have. But good luck to them.
austria-2008.co.uk,
15 December 2006
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